Ever heard of the International Library of Poetry? They run Poetry.com, a website that searches for poems, and publishes them in annual compilations. When I was a senior in high school, I submitted a sonnet I wrote in three hours one evening when I should've been doing my homework. To my amazement, it was accepted as part of the upcoming compilation. I was thrilled, and was ready to buy the compilation, until I saw that it was well over a hundred dollars. Then I got suspicious.
I ran a search on Yahoo! for the organization, and turned up dozens of sites that labeled it as a borderline scam. Apparently, almost anyone can make it into the compilation. In fact, on an ABC 20/20 special, a group of 2nd graders were able to get their poems accepted. The company makes a fortune by selling their overpriced poetry compilations and a number of other trinkets...I was offered a framed copy of my poem, as well as tickets to a reading of my poem in Washington D.C., all for ridiculous prices.
After being exposed to more good poetry, I know now that my poem wasn't that great, and I'm almost embarassed about it (you can search Poetry.com for it under my name if you REALLY want to see it). Poetry.com's tactics bothered me: they stroked people's egos, knowing that affirming someone's self-worth could lower their defenses to the point that they would spend obscene amounts of money on useless trinkets.
Why am I bringing this up? I think I've found another organization with similar shady tactics, an organization that's gaining widespread acceptance on the web, especially on the personal web: the Golden Web Awards. Alarm bells went off because I started seeing a lot of sites of varying quality winning the award. They are also affiliated with Who's Who, another group that I associate with ego-stroking their way to people's pockets.
A quick Google Search reveals hundreds, if not thousands of sites that won this year's Golden Web Award. Some show genuine talent, others do not. A few are even under the illusion that they are the sole recipient of the award for 2002-2003. A good judge of an award's merit is selectivity, but if so many people are winning the Golden Web Award, what weight does it really carry?
To add further evidence to my case, I submitted a site to the GWA: an incomplete portfolio site hosted on this domain. Currently, only 5 of the 16 links on the homepage are working, only two of which stay on the site. So, I submitted an incomplete, 3-page site.
Ladies and Gentlemen, as of this morning, I am a recipient of the "prestigious" 2002-2003 Golden Web Award.
I was surprised, really: even though it seems hard not to win a GWA, I figured they'd realize that my site was obviously not a serious entry. And, predictably, they're already offering me all sorts of ways to celebrate my new award, liberally scattering the word "prestigous" in the notification e-mail in an effort to validate themselves and stroke my ego.
What better way to increase the prestige and traffic to your website than to have it listed in our online directory of exceptional websites? ($14.95-$79.95) Note: Someone should update the site, since they're still offering a listing in the 2001 edition.
You and Your Staff at .network have Obviously Worked Very Hard - Proudly Display Your Award - AT YOUR BUSINESS, HOME or OFFICE: For Your Clients, Colleagues and Friends to Admire: Golden Web Award Certificates (only $19.95)
Become a respected member of the Internet's leading Association of IT and Web Professionals, I.A.W.M.D. ($39.95-$69.95)
If you are reading this, your website is obviously very well done. How Many People Ever Get to See it??? (Pay-per-click search engine submission, $39.95)
Crikey. What garbage. All of this reinforces my general principle of not designing for awards. I design first for God, second for users and client needs, third for myself. I rarely submit my site for award consideration, and when I do, I make sure they are legitimate and selective, like The Dotties. I would much rather be rejected by the Dotties than win the GWA.
