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Usability testing should be an iterative practice, completed several times during the design and development life-cycle. The end result is an improved product and a better understanding of the users that we're designing for.
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A persona is a fictional representation of the typical customer or user of a website, developed from data. Personas give designers a more tangible representation of an audience.
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I'll be blogging on this soon. This has the makings of a great Disney-esque movie some years from now.
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